News
The Sentimeter, Part Drei
August 21, 2009 --The third in Mark Gibbs' Sentimeter series.
The Sentimeter, Part Deux
August 13, 2009 --The second in Mark Gibbs' Sentimeter series.
Tool Identifies Consumer Intent for Marketers
August 11, 2009
New Ad Tool Can Read Your Mind and Predict the Future (Sort Of)
August 12, 2009 -- Gareth Jones of Revolution talks about how OpenAmplify is a new technology that allows online advertisers to 'read the minds' of social networkers to predict if they are in the mood to purchase products.
Deconstructing Words To Find Consumer Intent
August 11, 2009
Web Platform Predicts Purchasing Intent' on Social Media
August 11, 2009
The Sentimeter, Part 1
August 7, 2009 -- Mark Gibbs of Network World writes a detailed analysis of OpenAmplify summarizing what the platform is all about and shows users examples of his searches.
New Linguistics tool separates wheat from chaff
August 12, 2009 -- Iain Thomson of V3 talks about how OpenAmplify could could be used to moderate forum comments automatically among other ideas.
Web platform 'predicts purchasing intent' on social media
August 11, 2009 -- Brand Republic covers OpenAmplify latest version release, stating that "its TopicIntentions functionality means advertisers could then serve relevant ads at the most appropriate moments, to take advantage of these intentions."
OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
August 11, 2009 -- Laurie Sullivan of MediaPost discusses the will release of OpenAmplify v 1.1 and its latest tool, TopicIntentions, that aims to help advertisers and ad networks identify consumer intent.
Network World: Analyzing online content with OpenAmplify
June 30, 2009 -- Network World reviews OpenAmplify's API, discusses the challenges of the Semantic Web, and asks for feedback on our platform.
ZDNet: "Web 3.0 Community Launches for Semantic Web Developers"
June 19, 2009 -- ZDNet wonders out loud who's going to drive the development of the Semantic Web, suggests maybe companies like OpenAmplify.
NetImperative: "OpenAmplify online community to promote semantic web"
June 19, 2009 -- NetImperative discusses the launch of OpenAmplify's new-and-improved online community!
OpenAmplify Launches Online Community To Drive Next Generation Development of the Semantic Web
June 17, 2009 -- Collaboration Around the OpenAmplify Web Service Will Support the Creation of Real-World Applications, Academic research and Blue-Sky Innovation
Yahoo: OpenAmplify Secures 12th Patent in Natural Language Processing
May 06, 2009 -- OpenAmplify, The Meaning Platform Powered by Hapax, Strengthens Its Technology Leadership and Role at the Forefront of Web 3.0 Innovation
Blog Talk Radio: Mark Redgrave interviewed about bringing meaning to social content
May 06, 2009 -- Mark Redgrave is interviewed by Blog Talk radio about what OpenAmplify does for social media and advertising.
Media and Marketing: "Writing a new page in the online book: the real opportunity in social media"
April 30, 2009 -- Mark Redgrave, CEO and co-founder of Hapax, on the growing influence of social networking sites and how to take advantage.
MediaPost: "Marketers Need To Understand Discussion Before Joining It"
April 9, 2009 -- Mark Redgrave, CEO and co-founder of Hapax, explains how to monetize social media and what pitfalls to watch for.
TechRepublic: "Amplify makes it easy to extract meaning from text."
April 1, 2009 -- Justin James reviews OpenAmplify's API for TechRepublic, saying it "makes it easy to extract meaning from text," and praising it as "easy to work with."
Monetising Social Media
March 12, 2009 -- Hapax CEO, Mark Redgrave, guest comments on Netimperative about how companies must now engage with social media and what tools they need for success.
Understanding Meaning En Route to Monetization
February 19, 2009 -- In this SNL Financial article, Hapax CEO, Mark Redgrave, discusses how OpenAmplify can decipher the meaning behind the words and erase the conundrum of being associated with objectionable content.
An Unconference for Online Community
March 6, 2009 – OpenAmplify CIO Mike Petit is quoted on monetizing online content in this Huffington Post summary of the Online Community Unconference East.
Matthew Buckland Gets the Ball Rolling on Community Response to OpenAmplify
March 6, 2009 -- The developer community's reactions to the OpenAmplify API began rolling in yesterday with a thoughtful post by Matthew Buckland.
Mining The Web’s Meaning
February 26, 2009 -- Read Geek In Disguise, and discover Steve Clayton's take on the promise of new search technologies to mine the Web more deeply.
OpenAmplify Unveils Free API at AlwaysOn's OnMedia NYC
February 3, 2009 -- OpenAmplify CEO, Mark Redgrave, unveils the OpenAmplify service to advertising and media professionals at AlwaysOn's OnMedia NYC in Manhattan.
Lotame Partners with OpenAmplify
February 2, 2009 -- Digital advertising innovator, Lotame, partners with OpenAmplify to revolutionize the way brands engage with social media audiences.
Lotame's Three-Way BT Deal Measures Attitude, Buzz
February 2, 2009 -- Lotame Solutions has partnered with OpenAmplify and Vizu to measure the value of advertising on social media networks beyond the click.
OpenAmplify and Lotame Partner
OpenAmplify partners with Lotame to increase the understanding of the interests, motivations and attitudes of social network audiences.
Trio Link Up for Social Media Ad Measurement
February 2, 2009 -- Social media ad targeting firm Lotame has partnered with DIY online survey agency Vizu and natural language processing technology company OpenAmplify, to measure the value of advertising on social media.
Meet OpenAmplify at AlwaysOn's OnMedia NYC
January 9, 2009 -- Hapax CEO, Mark Redgrave, will speak at AlwaysOn's OnMedia NYC event in New York from February 2-4th. Come and meet the team and see OpenAmplify in action. See event details.
OpenAmplify - Human Understanding to Content
November 18, 2008 -- OpenAmplify, the meaning platform, has launched a web service to bring a human understanding of content to online advertising.
October 30, 2008 -- OpenAmplify, the meaning platform, has today launched a web service to bring a human understanding of content to online advertising.
OpenAmplify DART Output Tested
August 4, 2008 -- OpenAmplify can now deliver output in DART format, via a simple-to-use JavaScript facility, enabling real-time processing and tagging of web content for delivery of DART-driven advertising content. Other ad service platforms such as Atlas will be addressed in coming months.
OpenAmplify Version 1.0 Functionality Finalized
July 11, 2008 -- Based upon the Beta test results obtained over the last two months, the Version 1.0 functionality for OpenAmplify has been frozen and the API/WSDL finalized. OpenAmplify will deliver over a dozen signals, accessible via REST and SOAP methodologies and formatted to XML, JSON and other standards.
OpenAmplify Enters Private Beta Testing
May 6, 2008 -- OpenAmplify Version 0.93 entered private beta testing today. Residing upon the Amazon EC2 platform for massive scalability and dependability, OpenAmplify has been delivering consistent results in Alpha test and will now be tested at scale.
OpenAmplify Advanced Design Forum
January 10, 2008 -- Starting January 14, Hapax will hold a two-week Advanced Design Forum at its U.S. facilities to finalize the design of OpenAmplify 1.0. The US Team will be joined by developers and linguists from both the Stockholm and London offices
OpenAmplify Forms Academic Advisory Team
October 23, 2007 -- Hapax are delighted to announce that the OpenAmplify team has been boosted by the addition of key high-profile Professors and Department Chairs from leading American Universities. The Advisory Team will be closely involved in the ongoing development of the AMPLIFY product suite.
